"Our thinking behind the StartupYard partnership was this: if you want to innovate in the BI space, why try to replicate what GoodData has already done in the past six years? Why not focus on your core competency and let GoodData to take care of the rest? Amazon Web Services (AWS) has spurred innovation by lowering the barrier to entry for new software startups as new companies no longer need to buy hardware and run their own datacenter. In a similar fashion, GoodData is changing the domain of BI. If you want to innovate in the Data and Analytics space in 2014, there is no need to start from scratch." - See more at: http://www.gooddata.com/blog/gooddata-platform-turbocharging-european-startups/